The souks north of Jemaa el-Fna are a maze of covered streets, each with its own craft: spices, lanterns, leather, carpets.
Getting your bearings
Start from the square and follow the main street of Souk Semmarine. When you get lost, and you will, ask a shopkeeper for the way back to the square.
Bargaining
It is part of the experience. Take your time, smile, and only start if you really want to buy.